How does Clickmoat work to protect my campaigns?

Clickmoat operates using an advanced AI-driven engine that continuously monitors all traffic activity coming to your ads and websites.

Here's a simple breakdown of how it works:

1. Real-Time Traffic Analysis:
   Every visitor who clicks your ad or lands on your site is automatically scanned by Clickmoat in real time. It examines factors like IP address behavior, device fingerprints, session patterns, and geo-locations.

2. Threat Detection Engine:
   The system detects suspicious patterns such as:

   • Multiple clicks from the same user/device/IP

   • Unusual behavior typical of bots (e.g., no scrolling, very short sessions)

   • Proxy usage, VPN masking, or click farms

3. Automated Blocking:
   Once fraudulent behavior is identified, Clickmoat automatically blocks those IPs and device fingerprints to prevent further damage.

4. Google Ads Sync:
   For connected Google Ads accounts, Clickmoat pushes blocked IP addresses back into your Google account to immediately stop fake traffic from seeing your ads.

5. Reporting & Alerts:
   You get access to clear reports showing:

   • Threat levels

   • Bot activity

   • Saved ad spend

   • Device/IP details

Using this system, Clickmoat ensures your campaigns only get high-quality, genuine user engagement, boosting your conversion rates and reducing wasted spend.